Marketing. Communications. Engagement.
What matters to your people? What are you asking them to do? And how will it help them?
I start with those questions to help organisations make learning, change and employee initiatives relevant to their audiences. Then I develop the propositions, communications and creative campaigns that encourage participation.
Independent consultant
20+ years of experience across global organisations, brand, communications, creative and transformation.
Audience first communications
Before you ask people to give something their attention, understand what already has it. Their workload. Their frustrations. The things they want to get better at. The problems they’re trying to solve.
Then we look at what you’re asking them to engage with. Does it address something they need? Are the benefits clear? Does the experience deliver on the promise?
Those answers shape the proposition, the story and the campaign. Sometimes they show us that the offer itself needs work.
That’s audience-led internal marketing: making what you offer relevant to the people you want to reach.
What I do
From navigating change to building brands and bringing ideas to life, I work with organisations that need fresh thinking, experienced support and someone who can get stuck in.
Change isn’t a spectator sport.
Whether you’re introducing AI, reshaping your organisation or changing the way people work, I help you bring people with you. From engagement strategy and communications to adoption and practical support.
ExploreYour employees aren’t a mailing list.
I bring audience understanding, marketing thinking and creativity to internal communications. Creating strategies, stories and campaigns that help people notice, understand and act.
ExploreGood ideas shouldn’t gather dust.
Building a brand, launching something new or need an experienced creative brain and an extra pair of hands? I bring strategic thinking and practical expertise to help you move forward.
ExploreMy approach
Sometimes you need someone to challenge the thinking. Sometimes you need a brilliant idea. And sometimes you just need someone who knows what they’re doing to roll up their sleeves and get on with it. I bring all three.
Understand the real problem. Question the assumptions. Find a better way forward.
Turn the thinking into ideas, strategies, stories, communications and experiences.
Get stuck in. Build, deliver, launch and improve. Whatever the work needs.
Emma has an exceptional ability to take complex ideas and turn them into clear, compelling stories that connect with people and drive action. She combines strategic thinking with her natural creativity, often seeing possibilities and connections that others miss, while always keeping a practical focus on delivering outcomes.
Head of Global Leadership Development, Capgemini
A little about me
I’ve spent more than 20 years working across brand, marketing, communications, creativity, learning and transformation, including senior leadership experience in global organisations.
Think of me as an experienced partner, a fresh pair of eyes and an extra pair of hands. Sometimes all three.
Selected work
Let’s talk
A challenge you’re trying to solve? An idea that needs a fresh perspective? Or simply too much to do and not enough experienced hands? I love a good problem.
