Strategy. Creativity. Action.
I help organisations turn big plans into meaningful action, bringing together strategic thinking, a marketing mindset and creative expertise to engage people, inspire new thinking and make change happen.
Independent consultant
20+ years of experience across global organisations, brand, communications, creative and transformation.
A different way to think about change
Organisations spend enormous amounts of time understanding their customers. What they need. What matters to them. What makes them pay attention, engage and act.
Then, when it comes to their own people, too often the approach is a presentation, an email and a vague hope that everyone’s on board.
I bring a marketing mindset to organisational change. Understanding people, questioning assumptions and creating the stories, experiences and practical support that help new ideas and ways of working take hold.
Because change doesn’t happen when you announce it. It happens when people can do something differently.
What I do
From navigating change to building brands and bringing ideas to life, I work with organisations that need fresh thinking, experienced support and someone who can get stuck in.
Change isn’t a spectator sport.
Whether you’re introducing AI, reshaping your organisation or changing the way people work, I help you bring people with you. From engagement strategy and communications to adoption and practical support.
ExploreYour employees aren’t a mailing list.
I bring audience understanding, marketing thinking and creativity to internal communications. Creating strategies, stories and campaigns that help people notice, understand and act.
ExploreGood ideas shouldn’t gather dust.
Building a brand, launching something new or need an experienced creative brain and an extra pair of hands? I bring strategic thinking and practical expertise to help you move forward.
ExploreMy approach
Sometimes you need someone to challenge the thinking. Sometimes you need a brilliant idea. And sometimes you just need someone who knows what they’re doing to roll up their sleeves and get on with it. I bring all three.
Understand the real problem. Question the assumptions. Find a better way forward.
Turn the thinking into ideas, strategies, stories, communications and experiences.
Get stuck in. Build, deliver, launch and improve. Whatever the work needs.
A little about me
I’ve spent more than 20 years working across brand, marketing, communications, creativity, learning and transformation, including senior leadership experience in global organisations.
Think of me as an experienced partner, a fresh pair of eyes and an extra pair of hands. Sometimes all three.
Selected work
Let’s talk
A challenge you’re trying to solve? An idea that needs a fresh perspective? Or simply too much to do and not enough experienced hands? I love a good problem.
